Thursday, August 7, 2008
Childhood Memory Maker
This old billboard for Sunbeam Bread (featuring "Little Miss Sunbeam") on the side of a building in downtown La Crosse affords me memories of my childhood as the bread was a common sight on my family's kitchen counter during my boyhood days in the 1950s. Erickson Bakery was a well-known bakery in La Crosse for many years, operating from the late 19th Century to 1989 though I only recall its Sunbeam Bread being sold locally from the 1950s to early 1970s. Though it's been a long time since I tasted Sunbeam bread, I don't recall it being anything special . . . just a bland, white bread that was much inferior to my grandmother's tasty homemade bread which she made nearly every morning most of her adult life. Who does that anymore? Few I would suspect.